Our Story

For the past two or three years, I've had this idea simmering in the back of my mind💭: starting a badminton brand. Why? Because I've always struggled to find badminton apparel that truly feels chic, stylish, and modern. It honestly felt like there were so many cute and fashionable options out there for sports like tennis, golf, or pickleball, but badminton gear often seemed too focused purely on performance, or just a bit... generic🤷‍♀️I wanted something different✨

Bringing Birdie Club from an idea to reality has been an incredible journey, full of learning curves. My background is in brand design – I've spent the last five years working in that field, learning how to design brands and build websites. But making physical products, like badminton apparel? That's a completely different ballgame!😂 I quickly learned just how much goes into it – figuring out the right materials, getting the size and placement of graphics just right, exploring different production methods for t-shirts, finding reliable sources, setting up shipping logistics, and even navigating things like tariffs🫠. Every step has been a new challenge and a rewarding learning experience.

The new everyday classics for on & off court🤍

More than anything, I'm just so excited about what Birdie Club is becoming. My biggest hope is that this brand will empower people, particularly women❤️🔥, to feel truly confident, stylish, and chic😘. I want to create apparel that you love wearing, not just on the court, but also seamlessly in your everyday life.

Sending you big love!🫶

Miyuki,

Founder of Birdie Club